Table 3.2 Taco Bell Commercial Découpage

This 15-second commercial for Taco Bell was broadcast on cable-TV network, Comedy Central on 14 June 2008, during Reno 911. It contains 24 shots, with an average shot length of .6 seconds (18 frames) and a median shot length of .52 seconds (15.5 frames).

Because the shots in this commercial are so short, we have indicated their lengths in number of frames. (Video, in the US, contains 30 frames per second.)

Shot Number, Scale & Length	Figure	Sound	Action/Camera movement
1 long shot 11 frames	Figure 3.22	No dialogue. Music, with lyrics, throughout.	All shots are handheld.
2 close-up 20 frames	Figure 3.23
3 close-up 33 frames	Figure 3.24		Pull focus to...
	Figure 3.25
4 medium close-up 19 frames	Figure 3.26
5 medium shot 24 frames	Figure 3.27
Additional Shots
15 close-up 13 frames	Figure 3.28
20 long shot 29 frames	Figure 3.29