On the 28 January 2008 As the World Turns episode, a 15-second commercial for Pillsbury Crescent Rolls occurs at approximately 29 minutes into the broadcast. It contains 14 shots, with an average shot length of 1 second, 2 frames and a median shot length of 1 second, 2.5 frames.
Because the shots in this commercial are so short, we have indicated their lengths in number of frames. (Video, in the US, contains 30 frames per second.)
View video clip in new window (password protected — see Television Style preface).
| Shot Number, Scale & Length | Figure | Sound | Action/Camera movement |
|---|---|---|---|
| 1 long shot 39 frames |
 Figure 1.43 |
[Ennio Morricone’s theme from The Good, the Bad and the Ugly (1966), begins. Ambient sounds of the dinner party can be heard.] | All shots are handheld. |
| 2 medium shot 26 frames |
 Figure 1.44 |
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 Figure 1.45 |
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| 3 close-up 26 frames |
 Figure 1.46 |
Voiceover: Flaky on the outside, soft on the inside. | |
| 4 close-up 31 frames |
 Figure 1.47 |
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| 5 medium shot 36 frames |
 Figure 1.48 |
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| 6 medium shot 37 frames |
 Figure 1.49 |
[Ambient sounds fade out.] | |
| 7 close-up 53 frames |
 Figure 1.50 |
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| 8 close-up 21 frames |
 Figure 1.51 |
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| 9 close-up 10 frames |
 Figure 1.52 |
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| 10 close-up 17 frames |
 Figure 1.53 |
Small zoom in. | |
| 11 extreme close-up 16 frames |
 Figure 1.54 |
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| 12 long shot 48 frames |
 Figure 1.55 |
Mother figure: I got more. [Ambient sound fades up.] | |
| 13 close-up 34 frames |
 Figure 1.56 |
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| 14 long shot 54 frames |
 Figure 1.57 |
Voiceover: Pillsbury Crescents. Do you have enough? |