This 15-second commercial for Taco Bell was broadcast on cable-TV network, Comedy Central on 14 June 2008, during Reno 911. It contains 24 shots, with an average shot length of .6 seconds (18 frames) and a median shot length of .52 seconds (15.5 frames).
Because the shots in this commercial are so short, we have indicated their lengths in number of frames. (Video, in the US, contains 30 frames per second.)
View video clip in a new window (password protected — see Television Style preface).
| Shot Number, Scale & Length | Figure | Sound | Action/Camera movement |
|---|---|---|---|
| 1 long shot 11 frames |
 Figure 3.22 |
No dialogue. Music, with lyrics, throughout. | All shots are handheld. |
| 2 close-up 20 frames |
 Figure 3.23 |
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| 3 close-up 33 frames |
 Figure 3.24 |
Pull focus to… | |
 Figure 3.25 |
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| 4 medium close-up 19 frames |
 Figure 3.26 |
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| 5 medium shot 24 frames |
 Figure 3.27 |
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| Additional Shots | |||
| 15 close-up 13 frames |
 Figure 3.28 |
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| 20 long shot 29 frames |
 Figure 3.29 |
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